The Challenge

At the moment thousands of companies take part in organized sports events. From local marathons to charity events to beach clean-ups. While they have motivation and goal to reduce the CO2 footprint and become more sustainable, participating at this events often has the opposite effect. On top of this, we also see that the global economy is also becoming less and less circular. Over 2023, only 7,2% of the materials produced globally were cycled back into the economy. This must change. We out to recover more.

The solution

Starting with sports t-shirts, we want to become a movement for circular solutions. We have created a brand of 100% recycled and carbon offsetting sports t-shirts made from 12 post-consumer plastic bottles and superior quality for companies to proudly wear at their sports events. As with the start of every movement we also have our community of change-makers. We are organizing from beach clean ups, were we will recycled the waste into useful products, to circularity runs, were we embrace mobility and sports.

Mission

Our mission is to become the most sustainable brand in the world... one t-shirt at a time.