The Challenge

Every year, a staggering 1.3 billion tons of food is wasted worldwide. That squandered ¼ of the world’s freshwater, 28% of agricultural area, and needlessly produced 4,4 gigatons of greenhouse gas emissions! In the Netherlands, consumers toss out around 33.4 kilos of food per person annually. But here's the juicy part: among all this waste, fruit peels stand out as nutritional powerhouses, packed with vitamins, minerals, and health-boosting compounds. Utilizing fruit waste not only reduces pollution but also contributes to a more sustainable and circular economy. But how could we?

The solution

good. Good for all. Here at good., we turn fruit waste into innovative bioproducts. At this first stage, we aim to tackle a great deal of pineapple waste (25-30% of a pineapple) by turning it into a delicious and healthy drink, kombucha. Kombucha, known as the "immortal health elixir," is brimming with probiotics and antioxidants, supporting gut health, immunity, and energy levels. Pineapple peels, often overlooked, are nutritional powerhouses, packed with beneficial compounds that promote anti-inflammatory, antioxidant, and immune-boosting effects. Our pineapple peel kombucha isn't just a trendy beverage - it's a tonic for vitality, benefiting both individuals and the environment.

Mission

Our mission is to transform fruit waste into innovative products, aligning with Sustainable Development Goals and promoting circularity for a sustainable future.