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Team info

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Najla Lahieb

Number of team members:

1

Category

Ideation

The Challenge

Many people face challenges and struggles in life but may feel unable to openly express or discuss them. The fashion industry often focuses on superficial aspects, lacking meaningful connections to personal experiences or societal issues. Environmental concerns, such as pollution and waste, are significant challenges facing the fashion industry, contributing to climate change and resource depletion.

The solution

"Our mission at ERROR is to empower individuals to embrace their imperfections and struggles as part of their journey, fostering self-acceptance and resilience. We are committed to sustainability, integrating eco-conscious practices throughout our supply chain to minimize our environmental footprint. ERROR aims to inspire conversations about personal growth, mental health, and societal challenges through fashion, promoting empathy and understanding within our community."

Mission

ERROR clothing line provides a platform for individuals to express their struggles and errors openly and without judgment through fashion. By wearing ERROR clothing, individuals can foster connections with others who may share similar experiences, creating a supportive community. The clothing line integrates sustainable practices, such as using eco-friendly materials, promoting recycling, and minimizing energy consumption, to address environmental concerns in the fashion industry."

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