At Tim&Leon, we are tackling three major issues in the pet nutrition industry: low-quality, lack of transparency, and the heavy environmental footprint of conventional meat-based pet food. Our mission is to create products that are healthier for dogs, clearer for owners, and more sustainable for the planet. The core of our innovation lies in product development using alternative proteins. For our first products, the Besserli snack line, we use microbial proteins produced through natural fermentation, similar to processes used in brewing beer or making yogurt. These proteins are efficient, consistent, highly digestible, and free from the uncertainties of animal by-products. In the future, we plan to expand into complete dog food and incorporate additional sustainable protein sources such as algae or cultivated meat. Every product is designed with short ingredient lists, transparent labeling, and scientifically backed functionality, ensuring dog owners know exactly what they are feeding their pets. By combining cutting-edge food technology with a strong focus on quality and transparency, Tim&Leon aims to set a new standard in pet nutrition, offering better health outcomes for dogs while reducing the ecological burden of pet food production.

With Tim&Leon we are targeting three of the main problems of the pet nutrition market: Quality, Transparency, Sustainability. Our pets, even if it may not seem so at first glance, have an enormous impact on our environment. Why? Extremely high meat consumption. If the roughly 90 million dogs and 74 million cats in the USA had their own country, it would rank fifth worldwide in meat consumption (in Europe there are about 105 million dogs and 128 million cats). Overall, the pet food industry is responsible for about 30% of emissions from the meat industry. Pet food is usually made from the leftovers of the meat industry. In addition to meat scraps, bones, cartilage, tendons, and other parts not suitable for human consumption are used. This lowers the protein quality but is typically hidden under the term “animal by-products.” In practice, this often means that manufacturers themselves do not really know what goes into their products. This also causes problems for pet owners, with 58% rating the labels of pet food manufacturers as misleading and unclear. Poor or low-quality nutrition can also have serious consequences for our animals. For example, around one in three dogs now suffers from obesity, which can reduce life expectancy by up to 20%. It can be concluded that the pet nutrition market has several problems worth solving, which is why we are founding Tim&Leon.