We want to address an existential pain of society: Dirty Laundry. By providing a subscription based laundry service that handles all the steps from taking off your dirty favourite sweater to it appearing neatly folded at your doorstep. This includes pickup, washing, drying, ironing, folding and delivery. This makes it possible to outsource a never-ending chore at a reasonable price-point, using a scalable, adaptive and sustainable approach.

We want to address an existential pain of society: Dirty Laundry. The average person spends 3 to 4 hours a week on looking presentable, rather than investing this time into more fulfilling projects and hobbies. We want to give back quality time to busy individuals and families, taking the pain out of weekly chores and providing better care for garments. To reduce the weekly pain of juggling busy schedules with laundry chores, we will provide a subscription based laundry service that covers all the steps from taking off your dirty favourite sweater to it appearing back in the closet. This includes pickup, washing, drying, ironing, folding and delivery. In early growth stages we can realise this through washing individual machines, while at later stages we can scale to RFID tags that allow mixing & matching garments for the best care. But our service goes beyond the one-stop shop for laundry, it aims to make its users feel cared for and touches an integral part of social life, by making them confident for first impressions and bringing back quality time to their schedule.