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Segermès

Segermès

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Nael CHELOUAH

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Segermès NL VOF is a premium importer and distributor of certified-organic Tunisian extra-virgin olive oil for the Dutch market. We start with Segermès, a single-estate brand known for quality and traceability, and sell through delicacy shops, selected horeca, curated events, and corporate gifting. From November 2025, we’ll expand the catalog with complementary Mediterranean products (e.g., olives, tapenades) that match the same ethical and quality standards. In March 2026, we will launch our first own-brand SKU, building on what we learn from early sales to shape pricing, packaging, and positioning. We operate with SKAL-compliant import, 3PL warehousing, and a simple, relationship-driven sales motion. The goal is not to serve every olive-oil need, but to own the premium, ethical niche with a tight assortment, strong storytelling, and reliable execution.

The problem: Dutch shelves are crowded yet inconsistent, consumers and buyers often face opaque sourcing, variable quality, and high prices for products that don’t meet their ethical or flavor expectations. Our solution: Authenticity & quality: Single-estate EVOO with transparent origin and organic certification. Focused assortment: A curated range that removes choice overload and keeps standards high; add-ons from Nov 2025 that complement the oil, not dilute it. Proof then brand: Start with a proven estate (Segermès) to validate unit economics and demand; use these learnings to launch our own brand in Mar 2026 with dialed-in specs. Channels that fit: Delicacy retail, select horeca, events, and corporate gifts, where story, taste, and presentation matter most. Operational readiness: SKAL-compliant import, 3PL logistics, and straightforward B2B processes so partners get reliable supply and service.

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