I want to create a lifestyle brand that develops a functional drink designed to minimise hangovers. The target market will consist of two main groups. Students will look for something affordable and convenient, allowing them to still make it to morning classes after nights out. Young professionals will prefer a more premium, discreet option that helps them stay productive at work, even after social evenings. What will set my product apart will be its availability. Most hangover remedies are powders or supplements that must be ordered online. My product will be ready-to-drink and sold directly where people need it most: in bars, at festivals, and through student associations. This will make it easy to grab on the way home or even during the night. The product line could include both a budget-friendly student version and a premium version for young professionals. There could also be two formats: one to consume between alcoholic drinks, and one to take before going to bed. The lifestyle brand will grow through collaborations with local artists and influencers, as well as social media campaigns that encourage user-generated content. The goal will be to make my product part of nightlife culture, with its key strengths being accessibility and strong branding.

The problem, after a night out, many students and young professionals struggle with hangovers. Students often forget to prepare homemade remedies before going to bed, and professionals can’t afford to be unproductive the next day. Common tricks like lemon water, coconut milk, or ORS are inconvenient and rarely available when needed. Existing “anti-hangover products” are mostly powders or supplements that must be bought online, and they don’t connect to nightlife culture. I want to create a ready-to-drink hangover solution called Kleer, made accessible to its customer when they need it, at bars, festivals, or student associations. Its formula will be designed to fight hangovers in six ways: rehydration, energy balance, detox, sleep support, nausea prevention, and reducing inflammation. It combines electrolytes, vitamins, minerals, and natural extracts into one simple yet effective drink.