Smartphone addiction is where smoking was in 1950. Everyone knows it is bad but no one has solved it yet. That's a trillion-dollar opportunity. The FlipPhone is a companion device that creates physical separation from your smartphone while keeping you connected. It pairs with your main device and syncs in seconds. You leave your smartphone at home but carry a modern flip phone with the essentials: No setup friction, just tap, sync, and go. Business model: Hardware is the wedge (€99 device). Subscription is the core (€9.99/month), unlocking wallet, unlimited photos, app analytics and community features (Whoop proven business model). With an estimated €200 lifetime value per subscriber (based on competitor benchmarks), we can build recurring revenues beyond device sales. Market: Our SOM is €390M in realistic revenue potential, based on sale numbers of the closest competitor (Light Phone) which acts as an independent phone (Dumbphone). Validation: A simple landing page and short video brought 1,406 visitors. 7.2% signed up, well above typical pre-launch consumer averages.

Addiction to smartphones is destroying social relationships and mental health. 69% of Gen Z believe their social life would improve with less phone time. People want to cut screen time, but not to give up their phones forever. Screen-time app users are growing 31% year over year but 70% of people skip them. They are easy to adopt but ineffective. Dumbphones on the other hand are effective but too extreme, with fewer than 2% adoption. Smartphones are here to stay, but we need a practical middle ground. The FlipPhone is a companion device that blends the adoption ease of apps (it doesn't ask you to throw away your phone) with the effectiveness of the dumbphones (you are physically separated from your phone) You leave your smartphone at home but carry a simple, modern flip phone with the essentials: contacts, calls, a digital wallet, and a vintage-style camera. The FlipPhone makes it easy to step away from your smartphone in the moments that matter, without compromise.