JAW (Just Add Water) is a startup tackling the poor nutrition options available to long-haul truck drivers. Instead of relying on greasy fast food and overpriced gas station snacks, drivers get access to freeze-dried, healthy meals that only require hot water. The concept is simple: quick to prepare, easy to store, and designed for energy and health on the road. The meals are nutritionally balanced, with high-protein, high-fiber, and vegan options, supporting sustained performance and long-term health. Packaging comes in a compact, insulated rectangular box with a transparent lid, making it practical while keeping food appealing. The real customers are not individual drivers but the transport companies who employ them. By offering JAW meals through long-term contracts with tailored delivery schedules, these companies invest in the wellbeing of their workforce. The payoff is fewer sick days, improved driver focus, and ultimately lower operational costs. For visibility, JAW meals are also available at petrol stations, convenience stores, and airport kiosks. The business positions itself as a win-win solution: drivers gain accessible, nutritious food wherever they go, and companies benefit from healthier, more productive employees. Its promise is captured in the tagline: Better Nutrition, Better Performance, Lower Costs.

Truck drivers spend most of their lives on the road, yet the food available to them is usually unhealthy, expensive, and inconvenient. Long hours behind the wheel, irregular schedules, and limited access to fresh meals push many into a routine of fast food and gas station snacks. Over time, this leads to fatigue, health issues, and lower productivity. For transport companies, it translates into higher costs due to sick leave, lower performance, and difficulty retaining drivers in an already strained labor market. JAW solves this problem by providing freeze-dried meals that only require hot water. The meals are quick to prepare, nutritionally balanced, and easy to store in a truck cabin. Options include high-protein, high-fiber, and vegan meals, designed to keep drivers energized and healthier on the road. The packaging is compact and insulated, making it practical for everyday use. Rather than selling to drivers individually, JAW works directly with transport companies through long-term contracts. This guarantees that drivers always have access to proper meals while companies benefit from improved workforce wellbeing and lower overall costs. In short, JAW makes healthy eating on the road simple, scalable, and cost-effective.