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Ladies undergarment and fastener innovation

Ladies undergarment and fastener innovation

Team info

i
Olena Oborina

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There are almost 70% of women who have clothes with open back but cannot wear it without bra supported elements to be seen. Other almost 30% would like to have such a clothes with open back but do not buy it because it does not exist a special undergarment for this needs on the market yet. LADIES UNDERGARMENT AND FASTENER was created for all women who like to wear clothes with open back, care about their health and at the same time bra stripes not to be visible.New invented fastener is able to connect shoulder stripes vertically under arms at acute angle, which allows back to be opened while breasts are supported by Ladies Undergarment other elements form patented formula.Existing version of connection and fasteners in all undergarments are connected strictly horizontally and at right angle.

We have a social problem , that women can't wear open back clothes and tops because there is no product on market supporting body in healthy way and giving opportunity to wear such type of clothes, which limits the abilities and desires of women. Global mission of invention is to decrease breast cancer and health issues caused by tight bras that are on market now. Researchers prove that wearing tight bras with horizontal stripe at the back have 30% more breast cancer that those not wearing them, as well as other issues like blood circulation problems or back pains are even more often.

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