The Challenge

Many students feel a lack of pride in their university due to the unattractive, expensive, and limited selection of merchandise available. Compared to universities in Europe and America, where students proudly wear branded clothing, our university lacks representation in this area. Current options for university merchandise are often unappealing, overpriced, and only accessible online, further exacerbating the disconnect between students and their institution.

The solution

We propose a solution that focuses on producing high-quality, sustainable merchandise readily available at various shopping locations. By offering a diverse range of products, including hoodies, caps, and other apparel, we aim to enhance the university's marketing efforts and foster a stronger sense of identity among students. Our strategy involves selling merchandise during key events such as introduction weeks and open days, providing students with convenient access to affordable and stylish university-branded clothing. Through our commitment to sustainability, we will utilize recycled materials and eco-friendly production methods, ensuring that our products align with the values of both the university and its student body

Mission

Our mission is to bridge the gap between students and their university by providing sustainable and affordable clothing options. We aim to instill a sense of pride and belonging among students through our eco-conscious approach to merchandise production, ensuring that every purchase contributes positively to both the environment and the student community.