Developing an IT solution that would nudge users towards green/eco-conscious consumption.

The idea is to develop a browser extension that would nudge the user towards buying product with the least negative environmental impact (for starters an wstimated CO2 emission of a product can be used as a such measure). The user will also receive monthly reports of their CO2 emission and their score among other users. Users will be offered to compensate for their CO2 emission by donating to one of the DimeGuide reviewed charities/ecostartups. As an inspiration for that idea we took Plan A GmBH’s offset idea that they implement in their software for businesses.