Glouo (the ultimate version of Wipphoto.nl) aims to be a Marketing Department for SMEs or a tool big Corporations can use to foster their team creativity and better develop marketing strategies. The platform offers SMEs and big Corporations the following main tools in-platform: I. Glouo Learning - where, for example, marketing courses can be purchased; II. Glouo Freelancing - Where SMEs can find the right creatives for their projects and big Corporations can add talent to their team for a limited period of time; III. Glouo Editor and Glouo Marketing - both tools that enable creativity for freelancers as well as for corporations, being the Glouo Marketing an automated AI-generated chatbot to advise SMEs developing marketing strategies. All tools are integrated to ensure that a company can start, develop and launch a complete marketing campaign based on Glouo’s support. Lately, the startup’s long-term vision is to combine human creativity with artificial intelligence to empower enterprises with the content, tools and marketing strategies they need to thrive.

I. SMEs struggle to define the right marketing strategies for their products. II. Most small enterprises, mostly the traditional family-owned companies, do not have a Marketing Department with full in-house experts in the area. III. Big corporations lack sufficient talent to develop strategic marketing strategies for new products or enhance the market presence of old products. IV. Big corporations sometimes prefer to outsource freelancers instead of contracting new employees to reduce budget, but the problem lies in trust, quality and professionalism. V. Marketing and Creative tools are often not integrated, which costs more for enterprises; How Glouo (the ultimate version of wipphoto.nl) proposes to solve these problems: An all-in-one marketing platform where creative teams and freelancers can apprimorate their skills (Glouo learning), SMEs can have an online Marketing department with access to creative freelancers and marketing tools to communicate with no struggles and big corporations can outsource with no concerns when it comes to trust in quality (Glouo freelancing), and both SMEs and big Corporation can use Glouo Editor & Glouo Marketing to better develop marketing strategies that communicate the right value to their markets.