My business idea: digital B2B platform, that connects the restaurants/hotels/supermarkets with a variety of sustainable meat suppliers. The suppliers can update their product offerings, prices and discounts in real time. Moreover, suppliers can implement bulk discounts for loyal customers, incentivizing recurring purchases and long-term partnerships. Beyond basic transactions, the platform emphasizes transparency and sustainability: each supplier’s products are clearly labeled with certifications, sourcing information, and animal welfare standards. This makes it easy for restaurants to choose suppliers that align with their ethical and environmental values. For suppliers, the platform provides greater visibility, reaching new business customers without heavy marketing costs. For restaurants and buyers, it reduces the time and effort needed to find sustainable products, while also encouraging responsible consumption. By acting as a centralized marketplace for verified sustainable meat, the startup not only improves efficiency in the supply chain but also supports environmental sustainability, ethical farming practices, and the growth of the green economy in the Netherlands.The platform generates revenue through a monthly subscription fee charged to both suppliers and buyers for access. At beginning, there will be a trial period of one month without any cost, after that if satisfied with the benefits of using the platform, there will be a fee which ensures continuous use of the platform, providing suppliers with a stable channel to reach restaurants and buyers with reliable access to verified sustainable meat products.

-The problem: In the Netherlands, there is a growing awareness of environmental and ethical issues related to food production. Consumers, restaurants, and supermarkets are increasingly demanding sustainable meat products, meat that comes from farms with high standards of animal welfare and environmentally friendly practices. This demand reflects broader concerns about climate change, biodiversity loss, and responsible consumption. Despite this rising demand, there is currently no intermediary that effectively connects sustainable meat producers with restaurants, hotels, and supermarkets that wishes to source such products. Farmers often sell locally or through traditional distribution channels, while buyers spend significant time and resources searching and identifying suppliers who meet sustainability standards. This lack of transparency and connectivity results in inefficiencies, missed business opportunities for sustainable farmers, and slower adoption of eco-friendly meat in the food service industry. -How I am solving it: My startup comes in as a digital B2B platform, that connects the restaurants/hotels/supermarkets with a variety of sustainable meat suppliers.