Our business explores how scent, one of the most powerful yet underused human senses, can be captured, recreated, and integrated into everyday life. We aim to close the gap of scent not being utilized as a sense that influences memory, identity, and emotion through our product. We do this by making scents recordable and reproducible, opening possibilities for both consumers and businesses. For individuals, this means preserving meaningful experiences through fragrance, such as the air of a wedding day, a childhood kitchen, or a memorable journey. By sending a capture kit, customers can capture these scents, and through a lab process using GC-MS technology, we reproduce the chemicals to create perfumes, candles, or other products. For businesses, our technology unlocks a new tool for engagement: supermarkets, retailers, and hospitality can use customizable scent experiences to enhance identity, influence behavior, and strengthen loyalty. Our solution combines scent-capture and diffusion technologies to offer 'scent as a service'. Using psychology, chemistry, and technology, we differentiate through fragrance hyper-personalization in a market where scent has long been overlooked or limited to fixed fragrances. We believe scent will become as shareable and impactful as photos and music, and we aim to make that shift possible.

Most consumer experiences center on touch, sight, and sound: screens, lights, and headphones. But one of the most evocative cues of memory, smell, is often ignored. Unlike photos or videos, we have no practical way to capture, preserve, and revisit the scents tied to our most meaningful moments or environments. As a result, memories and experiences often feel incomplete, and opportunities for businesses to differentiate through scent remain untapped. The problem is that scent, despite its strong role in shaping memory, identity, and emotional connection, is still missing from how we record and re-experience life.