The Challenge

Billions of to-go coffees rely on separate plastic lids, used for minutes but persisting for centuries. Tightening single-use regulations push for change, yet reusable deposit systems struggle with low consumer adoption and high operational friction. The industry remains stuck between unsustainable habits and impractical alternatives.

The solution

TriCup bridges this gap through smart design, not forced behavioral change. Our triangular paper cup features an integrated closing function and cup in one product architecture, eliminating separate plastic lids entirely. By offering a practical, fully compliant alternative to both flawed reusable schemes and traditional disposables, TriCup cuts post-use waste volume by 60%, drastically lowers supply-chain emissions, and keeps plastic off the streets.

Mission

Pioneering the next generation of paper cups that match traditional convenience, while delivering a superior user experience and smarter, circular sustainability.